Branding is a bitch
Branding is a bore
Branding is for
Sluts and Instagram
For attention
Did I mention
Promoting globally
Advertising in
Common ways

Not too far off
From the action
Of marking cattle
With an iron

Many of us do it
I’m not above it
I’m guilty to it
The swish to symbolize
An identity’s importance

Be consistent
What’s the difference
If we all keel over
Penniless in the end
More time spent on the phone
Than with a favorite friend

It’s changing us

Writing poems and planting flowers
Is so much more attractive
To pass the hours
Though I also stand
To make an effort
To build and to create
A space where products
Grow and find their way
Around the world
They cannot take
The place of
Making a connection
Heart to heart

Here here!
To soul reflection
To intimate connection
Let us not take love for granted
With a screen that
Such love making
Is made for the television gleam

No better love hath
Ever been found
Than face to face
The touch
The sound

Of you in person

I’ll write you a letter
Bless the ink
And leave a scent
For you to keep
Close to your bed
Think of me
I’ll be thinking of you too

Let’s make a plan
To meet for dinner
Lunch at noon?

© GÄ

Published by

Geino Äotsch

An artist & spiritual lover. Author of & - Tea Maker & Owner of - Hair & Music at